About Wholesum

We are on a mission to democratise access to responsible
investments that spread prosperity around the world

The Founding Of Wholesum

Here’s How It All Started For Wholesum.

Meet Tanvir (pronounced Tanweer)

After stints working in management consulting (McKinsey), venture philanthropy (Clinton Foundation-backed, Acceso), and impact investments (Islamic Development Bank), Tanvir returned to Australia to reshape his career in financial technology start-ups.

When listening to grievances about investing, he realised that existing services were not user-friendly, had high minimum investment requirements, or didn’t align with their personal values. Most retail investments concentrated on listed market stocks that fluctuated greatly and even lost value in the past few years. Tanvir was puzzled by the inequality where the rich could access a wider range of investments that helped them generate returns when the stock market was down.

He saw a need to democratise access to sophisticated, responsible investment solutions.

Drawing from his career in impact investments, renewable energy, and small business support, Tanvir realised there was a gap in ethical and impact-focused investments that aimed to make the world better. Over the next three years, he deepened his experience in tech startups and saw the power of digital solutions to make investments more accessible for everyone.

During his PhD research on microfinance, Tanvir discovered new investment opportunities that could solve social and environmental problems while providing great, competitive returns. He and some angel investors tested these investments and were surprised by their compelling returns, even throughout the the COVID-19 pandemic and recent global economic downturn.

Digital technologies coupled with access to novel,
values-based investment assets could most sustainably empower communities around the world.

Tanvir shared his findings with friends, colleagues, and mentors who were excited by the idea of a digital platform focused on ethical and impact investments. Together, they were energised by the novelty and necessity of a digital responsible investment platform. Together, they gathered funds to establish Wholesum as a licensed investment service.

That was the day Wholesum was born.


Our senior management team and advisory board are united in the belief that responsible investments are key to a better future for all. Cumulatively, they bring over 100 years of experience across finance, strategy, technology and growth marketing.

The Wholesum team share their favourite personal finance hacks.


Set a long term financial goal and take small, consistent steps towards it every month to keep on track.


Set up automatic transfers from your salary account to a savings or investment account. By doing this, you’ll grow your wealth without even thinking about it.


When investing, never put “all your eggs in one basket”. I like to invest in a wide range of assets to reduce the risk of one specific asset losing value quickly.


Hold off making a non-essential purchase for 24 hours. Most impulse buys are just a temporal desire than vanishes overnight.

Shereef Metwally

Don’t fall into the trap of living week to week. Set something up for yourself by making your money work just as hard as you do. Your future self will thank you for it.


Be clear about the relative importance of “form” versus “function”. If the main reason to buy something is based on how useful it is and its specific capabilities, don’t be swayed by how it looks or its brand.


While it’s easy to feel overwhelmed with multiple debts, score early wins and save money but paying off the highest cost debts first. Just as financing costs can compound, paying them off can accelerate your journey towards financial freedom.


If you spend all your time on budgeting and saving money, the most you can save is the amount you spend each month. But if you focus on making more money through investments or learning new skills, there’s no limit to how much you can earn.

Company Values

Wholesum is here to do things differently. We want to empower you holistically while ensuring we deliver a high-quality, trusted service. We live and breathe the following values in everything that we do and in every interaction with our customers and partners.


We prioritise transparency in our business and investment activities. We provide a clear account of our investment strategy and underlying assets, providing comfort that your savings are managed with utmost care.


We hold ourselves to the highest standards of customer service and fairness. Our commitment to integrity goes beyond mere regulatory compliance, earning and maintaining your trust each and every day.


We embrace a sacred trust in every aspect of our business. We are dedicated to managing our resources, minimising our environmental impact, and creating positive social change. Our net positive certification with Trace and pledge to donate 1% of our gross revenue reflect this commitment.

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